Why I Started A Clothing Store in Second Life

Crap clothes I made, 2007

When I was new to Second Life, I knew right away I wanted to start some kind of business. I viewed SL as a world of possibilities, and took to it like a duck to water. I became the co-owner of a club before I even owned an AO!

The club was not something I wanted to think of in terms of business, though. I wanted a shop. At first I tried affiliate programs, selling other people’s creations and getting a percentage of the sales, but that didn’t last long and it wasn’t lucrative. The next step was to create something myself, so a friend and I decided to make clothes together.

How did it go? Let’s just say I was too much of a noob, or perhaps I hadn’t found my vision yet, but nothing looked right and we hardly sold anything. Truth be told, it was a failure. I deleted the clothes, and it would be four years before I tried again.

When 2011 rolled around, fashion design was the last thing on my mind; and yet, I wasn’t happy with my lack of choices, particular for 60’s styles or the rather eccentric dresses I liked.

What’s that saying? Necessity is the mother of invention? While one can’t really call it necessity, it was still born from desire. I wanted something to wear that I personally liked, and realized the only way to get that was to take matters into my own hands.

A more recent dress

Fortunately, the second time I tried to make clothes, I stuck with it. I developed my own way of doing things, practiced every day, and through trial and error eventually turned out some halfway decent dresses.

Second Life has changed over the years, so much of the stuff I made in 2011 has been discontinued and boxed away. It served me well at the time though, and was a great learning experience.

Am I a natural clothing designer? I don’t think so. In real life I can’t even sew a button on, and I didn’t start wearing dresses until I was in my 20s. Fashion never entered my mind when I was younger, and I did not even choose my own clothes until I was older than I care to admit. The desire to look girly didn’t hit until I became an adult, and the stuff I do like and create now is not at all mainstream.

At the time of this writing, I’ve been making clothes in SL for five years now. I still enjoy it, and apart from spending time with friends, I’d say it’s what I enjoy most inworld.

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